Top 5 Virtual Fitness Programs in the UK for Q4 2022

In the fourth quarter of 2022, virtual fitness programs in the United Kingdom saw varied performance across the top five apps. Here, we provide a detailed overview based on data from Sensor Tower.

Fitbit: Health & Fitness experienced a notable increase in weekly revenue, peaking at approximately $237K in the final week of December. Weekly downloads surged significantly, reaching around 100K in the week of December 19. Active users saw fluctuations, starting at 795K in late September and ending at 770K by the end of December.

Sweatcoin Walking Step Counter had a steady weekly revenue, hovering around $5K to $10K throughout the quarter. Weekly downloads showed a downward trend, starting at 19K in late September and dropping to 15K by the end of December. Active users also declined from 781K to 449K during the same period.

The Official TCS London Marathon app saw a dramatic drop in weekly downloads, from 152K in late September to single digits by mid-December. Active users followed a similar pattern, declining from 68K to 8.6K by the end of the quarter.

AllTrails: Hike, Bike & Run had a consistent weekly revenue, peaking at around $57K in late September and ending the quarter at $39K. Weekly downloads fluctuated, with a significant rise to 19K in the last week of December. Active users saw a peak of 125K in mid-October, ending the quarter at 100K.

Strava: Run, Bike, Hike maintained a strong weekly revenue, reaching approximately $252K in late September and $217K by the end of December. Weekly downloads showed a notable increase, peaking at 20K in the final week of December. Active users remained robust, starting at 821K and closing at 792K.

For more in-depth insights and data on the performance of these apps, visit Sensor Tower.